Brands are cutting ties with South Korean actor Kim Soo-hyun, amid an ongoing scandal about the 37-year-old star allegedly dating late actress Kim Sae-ron when she was underage.

Hoverlab, a South Korean news commentary site on YouTube, claimed the actor and the late actress Kim Sae-ron had been in a six-year relationship since she was 15 years old.

Popular South Korean actor Kim Soo-hyun, who is also said to be the highest-paid actor, has landed himself under the scanner over his past relationship with late actress Kim Sae-ron when she was a 'minor'.

Several companies are terminating their advertising contracts with actor Kim Soo-hyun as the once-popular star rapidly loses his appeal due to his relationship with the late Kim Sae-ron and allegations they began dating when she was a minor.

South Korean actress Kim Sae-Ron disappointed and shocked the world with her suicide. After her death, there were reports that Kim Soo Hyun dated her when she was a minor. Now, the mother of the late actress has asked the actor and his agency to admit their mistake with a public apology.

Fashion luxury house Prada decided to end their partnership with My Love From The Star actor Kim Soo-hyun. Several international websites and Korean entertainment sites reported the news. Citing an article from Soompi,

(sic)." Well, the naked picture of Soo-hyun doing the dishes is now going viral on social media. A user shared the picture where Soo-hyun is doing the dishes wearing a black t-shirt. The user wrote, "Damn KIM SOO HYUN IS SO DISGUSTING 🤮🤮.

Luxury brand Prada ends its contract with actor Kim Soo Hyun following controversy surrounding his relationship with late actress Kim Sae Ron.

Prada reportedly released a statement that Korean actor Kim Soo Hyun is stepping down as the global ambassador of their luxury brand.

K-drama star Kim Soo-hyun has reportedly been removed as luxury brand Prada's brand ambassador following his alleged involvement in actor Kim Sae-ron's death scandal.