Gen Z has sparked change in the advertising industry, including by urging brands to uphold their values and move with authenticity. Gen Zers are also transforming the traditional corporate career ...

Korean fried chicken chain Bonchon is betting on Gen Z’s love of unique food experiences by hiring Carson+Doyle, an agency focused on that demographic, to lead U.S. creative and strategy.

Before settling on Chewbie, the brand considered multiple mascot ideas, such as a butterfly, caterpillar, unicorn and even a cast of characters. Consumer insights helped inform what fans wanted to see ...

Amazon revealed a “complete overhaul” of its demand-side platform after giving the ad tech platform what it hopes is a better ...

Among today’s new campaigns, we have an interesting Google Maps project that ties into the Sony Pictures film “Here”; an organ donation campaign that removes the heart from “I❤️NY”; and a French ...

Arnold’s ‘Worth the Wait’ campaign likens the process of forging a natural gem to that of finding a life partner ...

The modern AOR must be ambidextrous, capable of operating in blue-sky territory while simultaneously employing a scientific, ...

In charge was a chef named René Ortiz. His career trajectory seemed like the kind of thing I could aspire to. René had cut ...

Shein is airing its first campaign with real customers as it tries to attract shoppers ahead of the holiday season.

This year’s marketing job market has been defined by inconsistency. Employment in advertising, PR and related services has ...

Behind the rise is a reappreciation that marketing is a company’s No. 1 business driver. As CMOs reclaim their role as the ...

Sam’s Club launched its collection with Remi Bader as a growing number of Gen Zers become members of the warehouse chain.