California Pizza Kitchen has announced a new agency roster, with Iris Worldwide as creative and social agency of record. Push will oversee special projects and extensions, while Acadia, which has been ...

Virgin Voyages is looking to make a mark in the branded TV game with a stand-alone reality competition series inspired by HBO’s “The White Lotus.” The effort will combine commerce and entertainment in ...

In principal-based buying, a media agency functions as a principal, unlike its traditional role as an agent. Such agencies say the approach can increase efficiency for clients, offering greater ...

Holding back dollars and declines in custom content among impacts of political pressure on investment in diverse-owned media.

Gen Z has sparked change in the advertising industry, including by urging brands to uphold their values and move with authenticity. Gen Zers are also transforming the traditional corporate career ...

Korean fried chicken chain Bonchon is betting on Gen Z’s love of unique food experiences by hiring Carson+Doyle, an agency ...

Hi-Chew is getting in on the brand mascot resurgence. The Japanese candy brand has introduced a new character named Chewbie to resonate with Gen Z, drive sales and make it easier ...

Are you a print subscriber? Activate your account. By Erika Wheless - 8 min 19 sec ago By Brian Bonilla - 8 min 19 sec ago By ...

Amazon revealed a “complete overhaul” of its demand-side platform after giving the ad tech platform what it hopes is a better ...

Among today’s new campaigns, we have an interesting Google Maps project that ties into the Sony Pictures film “Here”; an organ donation campaign that removes the heart from “I❤️NY”; and a French ...

The modern AOR must be ambidextrous, capable of operating in blue-sky territory while simultaneously employing a scientific, ...

In charge was a chef named René Ortiz. His career trajectory seemed like the kind of thing I could aspire to. René had cut ...