Virgin Voyages is looking to make a mark in the branded TV game with a stand-alone reality competition series inspired by HBO’s “The White Lotus.” The effort will combine commerce and entertainment in ...

In principal-based buying, a media agency functions as a principal, unlike its traditional role as an agent. Such agencies say the approach can increase efficiency for clients, offering greater ...

Holding back dollars and declines in custom content among impacts of political pressure on investment in diverse-owned media.

Gen Z has sparked change in the advertising industry, including by urging brands to uphold their values and move with authenticity. Gen Zers are also transforming the traditional corporate career ...

Korean fried chicken chain Bonchon is betting on Gen Z’s love of unique food experiences by hiring Carson+Doyle, an agency focused on that demographic, to lead U.S. creative and strategy.

Before settling on Chewbie, the brand considered multiple mascot ideas, such as a butterfly, caterpillar, unicorn and even a cast of characters. Consumer insights helped inform what fans wanted to see ...

Amazon revealed a “complete overhaul” of its demand-side platform after giving the ad tech platform what it hopes is a better ...

Among today’s new campaigns, we have an interesting Google Maps project that ties into the Sony Pictures film “Here”; an organ donation campaign that removes the heart from “I❤️NY”; and a French ...

The modern AOR must be ambidextrous, capable of operating in blue-sky territory while simultaneously employing a scientific, ...

In charge was a chef named René Ortiz. His career trajectory seemed like the kind of thing I could aspire to. René had cut ...

Shein is airing its first campaign with real customers as it tries to attract shoppers ahead of the holiday season.

This year’s marketing job market has been defined by inconsistency. Employment in advertising, PR and related services has ...