India's digital marketing sees a shift. Brands now focus on micro-influencers. These creators offer better engagement than celebrities. They connect with Gen Z and regional audiences.

Financial storytelling transcends mere product explanation, framing possibilities and redefining security by connecting with lived experiences. Stories bridge the complexity gap, reminding individuals ...

Sister Albertine, a youthful French Catholic nun, stood outside the Vatican, phone in hand, ready to shoot more videos for ...

Entertainment Network India, ENIL, saw a 3% rise in consolidated revenues, reaching ₹117 crore. Domestic revenues also ...

India's Ministry of Information & Broadcasting has blocked 43 OTT platforms for violating digital content regulations. These ...

Ajit Varghese is returning to Madison Media as partner and Group CEO, Media & OOH. With extensive experience from Madison, ...

Microsoft and Meta are poised to invest approximately $70 billion each in AI this year, leading to investor examination ...

Active wireless subscribers saw a rise in June, primarily driven by gains in metro and A circles, offsetting losses in ...

The England and Wales Cricket Board (ECB) has finalized franchise partnerships for six teams in The Hundred, attracting ...

Ajit Varghese has resigned from his position as head of revenue, entertainment & International at JioStar. Mahesh Shetty, ...

Soframycin, India's antiseptic cream, partners with BigTrunk Communications to debut in the digital realm. The collaboration ...

BBDO India has promoted Shruthi Subramaniam to executive creative director, Mumbai, recognising her 14 years of experience and impactful campaigns for global brands like WhatsApp and Neutrogena.