AI will play a bigger role in shaping how marketers engage customers and run campaigns in 2026. The technology is moving beyond pilots into scaled programs — a shift confirmed by the Marketing AI ...

As intelligent systems take on more responsibility, marketers must ensure that performance doesn’t come at the cost of privacy. The good news? AI can be both privacy-conscious and results-oriented, ...

Eighty-six percent of Gen Z professionals now use AI daily at work, according to a new report by TrustRadius. It reveals a sharp uptick in AI adoption, a shift in how B2B professionals conduct product ...

Marketing runs on technology — but somewhere along the way, the tools meant to make our work easier began to slow us down. What was designed to spark creativity now often drains it. When I was the ...

The customer journey from discovery to conversion is now a quirky and eccentric one, shaped by personal idiosyncrasies like channel preferences, mood and the ever-changing level of interest. AI agents ...

AI is creating a lot of anxiety among content creators and creatives, but that doesn’t have to be the case. AI can help these teams scale their work, deliver better results and assist in amplification ...

OpenAI’s latest update integrates third-party apps directly into ChatGPT’s responses. That is a departure from its previous GPT Store model. Instead of going to separate tools, users can now access ...

For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won the click, you had visibility and control of the funnel. But that ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Oracle introduced new AI agents within Oracle Fusion Cloud Customer Experience (CX) today that it says will help customer experience and revenue teams move faster and make better decisions. Oracle’s ...

Zeta Global introduced a natural language AI agent this week, personalizing the digital workspace for marketers using the Zeta platform. Known as Athena by Zeta, the company calls it a ...

There’s a vast gap between agentic AI’s promise and the current implementation reality. As vendors rush to rebrand existing automation as “agentic” and marketers scramble to avoid being left behind, ...