This will result in less traffic to your site and more traffic to Google's AI Mode. Plus, Gemini 3 is now powering all AI ...

Sadly, it does not show you clicks, so you still have no idea what your click-through rate is from AI search results.

Meriem Nacer is a senior paid media specialist with 15 years’ experience and the founder of 4M Digital, a consultancy ...

OpenAI’s high-priced ChatGPT ads promise premium visibility inside AI conversations, despite limited performance data in ...

AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and ...

PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.

As AI replaces clicks with answers, user engagement moves deeper into the funnel. Here’s how SEO and content strategies must ...

Google Ads’ new Experiment Center gives advertisers a single hub to test strategies and measure impact before scaling.

ChatGPT ads are coming soon, offering advertisers early access to a new impression-based placement inside conversational AI.

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Google’s Campaign Mix Experiments beta lets you test multiple campaign types and budgets together to find what works best.

Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role ...