General Mills has previously integrated their brands for game day promotions, tapping the Kelce and Watt families to promote ...

Oatly is coming to claim your spot as Santa’s favorite snack and beverage offering while making the rounds on Christmas Eve.

Kellogg's has unveiled a revamped brand identity for its cereal portfolio starring a giant 3D version of its mascot Cornelius the cockerel. Created by Leo Burnett, “See you in the morning” features a ...

The concept of "brand risk" has flipped; the real danger of invisibility now outweighs the risk of taking a stance. In the ...

And this time, he’s challenging convictions, sparking curiosity and reminding us why the best marketing doesn’t feel like ...

The two-day activation from Dec. 13-14 in New York’s Williamsburg neighborhood was created in partnership with experiential ...

Christian Kimberley-Bowen, former global lead, agency development at X, has joined Pinterest as senior global agency lead for ...

Chief cofounder Lindsay Kaplan tells Campaign US that by presenting these challenges in a gamified way, the organization ...

At Amazon Ads, many moving parts work harmoniously behind the scenes to create a seamless operation. Key to the effectiveness of advertising on Amazon and beyond the Amazon store are the Amazon Ads ...

Ylab, a Chinese branding consulting agency, has collaborated with Hakuhodo Consulting APAC to launch a report on Gen Z ...

While it may seem cheesy, Cheez-It is granting “amusingly absurd” wishes for its annual Cheez-It Citrus Bowl — including ...

In Ready to Work Out, created by New York-based creative agency Mythology and directed by Jonathan Dayton and Valerie Faris ...