Alienware and Twitch executives behind the activation discuss their strategic marketing goals, the inspiration behind the ...

In this Q&A, Dave Mead, co-founder and chief marketing officer at sparkling water brand Rambler discusses the brand’s growth, ...

Wayfair’s VP of merchandising shares the strategy behind Wayfair's national store expansion plans and how a large store fuels ...

Experiential marketing success at Cheez-It combines a "relevant behavior” of its target audience with an absurd, irresistible ...

Google unveils Gemini Enterprise, an AI-powered conversational platform for businesses that use Google Cloud. Gap, Gordon ...

The 2025 DPAA Global Video Everywhere Summit, which took place Oct. 14 at New York City’s Pier Sixty, gathered approximately ...

Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study.

Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping marketers navigate tariffs and shifting market dynamics with data-driven ...

Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping marketers navigate tariffs and shifting market dynamics with data-driven ...

Merchandise Category- Select one -Apparel, footwear and accessoriesAutomotive and partsBeauty, cosmetics and skin careChildren's productsConsumer goodsCosmeticsEco ...

The historic marketing funnel, which treats buyers as leads to be captured, no longer reflects modern B2B buying behavior. Abdul Rastagar, co-founder of Sirona Marketing, offers up a new model: the ...

Multichannel rights are an important part of digital marketing, and now is the time to make sure you have your website set up properly. Here are strategies for navigating the new landscape.