Eagerness abounds when it comes to marketers’ intention to show up for Super Bowl LIX on Feb. 9, 2025. Fox at the start of November had already sold out of all its Super Bowl advertising inventory, ...

TikTok will have another chance to argue against a bill requiring the app’s business in the U.S. be sold to an American-based ...

Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the ...

The casual dining chain becomes the latest restaurant brand to hire new marketing leadership as consumer behaviors continue ...

The brand had professional Santas taste test oatmilk and a fancy dessert as part of a push running on streaming, social, ...

The women-focused entertainment platform will have access to tentpole events like the Super Bowl to fuel content including ...

The “KleenEX” activation asks consumers to detail their split for product suggestions and Amazon input like movie ...

As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement ...

Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad ...

A new app launch followed a recent rebrand as part of new chief marketer Thomas Prather’s work to get the chain’s digital ...

Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall ...

Historically, contacting creators for marketing campaigns has required direct outreach through social media or their talent agencies. The new partnership between Squad and Famous Birthdays gives ...