Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the ...

TikTok will have another chance to argue against a bill requiring the app’s business in the U.S. be sold to an American-based ...

The casual dining chain becomes the latest restaurant brand to hire new marketing leadership as consumer behaviors continue ...

The women-focused entertainment platform will have access to tentpole events like the Super Bowl to fuel content including ...

Influencer content on Instagram and TikTok is “blowing away” industry benchmarks, according to marketing execs at the Harman-owned brand.

As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement ...

Historically, contacting creators for marketing campaigns has required direct outreach through social media or their talent agencies. The new partnership between Squad and Famous Birthdays gives ...

CMO Matt Bruhn explained how the better-for-you brand is disrupting Big Soda holiday advertising alongside indie agency Callen.

Founded in 2016, the auto brand combats “a legacy of unfortunate trade-offs” among EVs in ads spanning digital, social, print, CTV and OOH.

The tie-up aligns with the 10th anniversary of the musician’s “Dirty Sprite 2” album and comes as parent Campari heavily ...

How the FLVR social channel has grown into one of the biggest branded food entertainment communities on TikTok.

Spaceback and Roku are providing advertisers with free 4k, dynamic ad creative for CTV directly from brands’ social media ...