Thought leadership strengthens B2B lead generation by educating new audiences, creating demand, building trust, and ...

The GIF, short for "graphics interchange format," has become a staple in modern communication. The short, looping video clips can be easily shared, which has made GIFs popular with social media users.

Some 65% of workers say they are not engaged at their job, and 61% say they are struggling with their life outside of the workplace. That's according to a survey conducted by Gallup between April and ...

Ryan: The reason that we talk about a 16-piece strategy is because we've tested it. In order to create that network effect where Google sees it and it's like that two Spider-Men pointing at each other ...

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

Education-led marketing helps B2B brands replace noisy outreach with strategic content and experiences that build trust, ...

Branding - Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion, according to ...

Artificial Intelligence - Today's workers are turning to AI set goals, talk through problems, do financial planning, evaluate ...

Marketing leaders across industries such as pharma, healthcare, financial services, and manufacturing have multiple stakeholders to consider when developing an effective marketing strategy. On the one ...

How do you know you've created a great piece of content? Pageviews? Social shares? A thumbs up from stakeholders? Those are all strong indicating metrics; but deep down, we all wish our content ...

Jay: Thinking about the MarketingProfs audience very specifically where it's very B2B driven, but this applies everywhere. What we are in the business of doing as marketers is inspiring change. That's ...

Engaging interviews lie at the heart of captivating podcasts, radio shows, and similar types of content. Interviews can captivate audiences, spark thought-provoking discussions, and offer unique ...