The New Zealand retailer’s decision to pause ad spend for eight weeks isn’t the cavalier move some say, but an A/B test all ...

The time for ‘lazy marketing’ - where a couple of ads a year would suffice - is over, to be replaced by an “army” of ...

Advertisers share experiences of what has been described as a “murky” practice that, in certain cases, has deteriorated client–agency relationships.

MotoGP is on a mission to establish the motorsport as a “rock and roll” brand as it looks to ingrain itself into sports culture and appeal to a wider audience.

The guidance aims to address how brands can approach transparency, governance and effectiveness when using proprietary media – the process of media agencies purchasing media inventory and reselling it ...

According to its brand purpose, ITV aims to tap into the cultural pulse of the UK and make a real impact on society. These goals drove the broadcaster’s decision to commission Mr Bates vs The Post ...