The latest quarterly IPA Bellwether report demonstrates a fall in marketing budgets as pessimism grows around the upcoming UK ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The luxury goods giant has committed to brand investment despite experiencing its first quarterly revenue decline since the ...

The hotel chain is expanding its digital partnerships, CRM tools and investing in its app, as it eyes “opportunity” presented ...

Despite notching up its 14th consecutive quarter of market share growth, Boots should ramp up investment to enhance its ...

While influencer marketing is a well-trodden path in B2C, tech giant Siemens thinks influencers should look a little ...

B2B marketers are under increasing pressure to deliver more with less against a backdrop of challenging targets and reduced headcounts.

Companies from the creative industries entering The Social Mobility Foundation’s annual Employer Index may be up 43%, but ...

Specsavers’ marketing community is becoming “stronger and better” thanks to its ability to test and learn - something its CMO ...

From his early career as a media journalist to senior marketing roles at Betfair, Just Eat and now Carwow, Ben Carter has ...

New research from the LinkedIn B2B Institute finds that 63% of B2B tech buyers say that short-form social video content helps ...

Marketers are capitalising on creators to give their brand a voice, personality and reach in their communities – meaning they ...