When one of the country’s largest advertisers says it is replacing key media functions with in-house, tech-driven systems, ...

Industry sources, who spoke on condition of anonymity, expressed scepticism, viewing the report as more of a sales pitch than ...

From rising media inflation to the performance-brand paradox, Shekhar Banerjee breaks down how brands can build for long-term ...

Godrej Consumer Products Limited (GCPL) made waves in advertising and marketing when it set up an in-house agency a couple of ...

In any career, there comes a moment when you have to decide whether to play it safe or take a chance. For some, that risk ...

Mark Read bid farewell to the business on his final shareholder presentation for the company ahead of Cindy Rose’s takeover ...

In today’s digest, we cover WPP’s profit falling 71% as the ad market slows, The Trade Desk shares dropping after its Q2 revenue is revealed, lawmakers urging Meta to remove Instagram map, and Havas ...

WPP Media was the star billing in an otherwise lackluster second quarter earnings presentation to investors this morning, ...

Mark Read, the outgoing chief executive of WPP, has said this year’s restructure of WPP Media, which has included dropping the Group M brand, “may have been disruptive, but it’s been necessary work”.

Over the past 20 years, the pace of digital advertising growth has far outpaced that of traditional media. Digital ad spending as a percentage of total ad spending has increased from 40% in 2016 to 70 ...

Burson reported a slight acceleration in like-for-like revenue decline in Q2, although there was positive news on new ...

Snapchat, WPP Media and Lumen release a landmark study revealing that real attention is the most powerful driver of digital advertising success in India, especially for targeting Gen Z audiences.