YouTube ads are getting more frustrating, with some users reporting unskippable ads that are nearly an hour long. Are ad blockers to blame?

Ads are a part of life now, and they permeate our internet experience. This is especially true for people who use YouTube for free. Users are subject to the obligatory 15-second unskippable ads, but how about an ad as long as The Lord Of The Ring: Fellowship Of The Ring?

Google has made some changes to YouTube Premium, announcing a set of experimental features and a Google One add-on deal that reduces the cost of the Premium membership. The new experimental perks include the ability to enhance the audio quality of music videos to 256kbps,

YouTube announced a number of new experimental features for Premium subscribers. You can now listen to music videos in higher quality and watch Shorts with picture-in-picture.