A canned ready-to-drink cocktail that embodies Southern sophistication with a twist, Jack Daniel’s Country Cocktails Hard Tea ...

Jack Daniel's tested the brand’s new RTD canned Country Cocktails Hard Tea earlier this year in 13 test markets and has now announced its nationwide release this fall in select retail and ...

Brown-Forman won the Product Launches award for the Jack Daniel’s and Coca-Cola Ready-to-Drink (RTD) Cocktail, which saw unprecedented sales and media buzz due to a highly effective launch strategy.

Brown-Forman's growth has halted due to market challenges, underperformance, and high stock valuation despite weak ...

The No.1 brand in light-coloured RTD spirits is a canned drink called Hard Rated, which has succeeded in the ...

although Brown-Forman had previously released pre-mixed Jack Daniel’s and Cola RTDs, which it has now discontinued. Last year, Coca-Cola announced the launch of a co-branded RTD with Pernod Ricard.

The Bacardi tie-up is the second time Coca-Cola has created an alcoholic RTD with its flagship brand, having debuted a Jack Daniel’s and Coca-Cola RTD in 2022. It also launched an Absolut Vodka & ...