Microsoft has launched a test for ad-supported Xbox game streaming, and promised the ads won't interrupt gameplay. The test lets users stream select games from their library for a limited time ...

Ed’s stories explore prescription drug pricing, affordability and access, as well issues surrounding patents, litigation, and legislation. He is also the author of the morning Pharmalittle newsletter ...

This month, the U.S. Food & Drug Administration (“FDA”) quietly published its Unified Agenda, which includes a proposed rulemaking that — if finalized — would fundamentally reshape the landscape of ...

HAPPY TUESDAY. This is Chris Sommerfeldt in New York City, where I’m still trying to come to terms with the end of the World Cup. On tap today, I got a tax-related scoop about the City Council speaker ...

Ofcom, the British communications regulator, published a report earlier this month on best practices for countering platform ad fraud and threats to account integrity. Rob Leathern, who led ads ...

The US Food and Drug Administration’s (FDA) plans to eliminate adequate provision in direct-to-consumer (DTC) prescription drug ads could result in a de facto ban on drug advertising due to the high ...

The FDA has taken its first step to remove the adequate provision guidance around pharma DTC ads, which would require TV and radio ads to list full safety and risk information, in a proposed rule.

Please provide your email address to receive an email when new articles are posted on . Television and online advertising of medications has grown exponentially. Such ads impact doctor-patient ...

On September 9, 2025, the Department of Health and Human Services ("HHS") and the Food and Drug Administration ("FDA") announced a sweeping initiative to overhaul the regulation of direct-to-consumer ...

A generic version of a breakthrough cystic fibrosis drug, manufactured in Bangladesh for a fraction of the American price, may give some families around the world an unlikely lifeline. Josua Lottering ...

Drugmakers run the largest direct-to-consumer advertising category in the United States. New 5W research finds AI citation share does not follow the ad budget — it follows the drugs patients ...