Adobe products are favored by many creatives, so expect its innovative Firefly AI offering to have a big impact on making digital ads.

Adobe is beta testing generative video tools that can create short clips from text prompts and still images or lengthen existing scenes.

Adobe has expanded its Firefly family of creative generative AI models to video, in addition to new breakthroughs in its Image, Vector and Design models. The Firefly Video Model, now in limited public beta, is the first publicly available video model designed to be “commercially safe,” Adobe said.