The company wants to avoid appearing to attribute price increases to U.S. tariffs on goods from China, where most Apple devices are assembled.

According to the paper's sources, Apple wants to avoid saying the price is increasing because of tariffs. Apple has long relied on Chinese manufacturers to build the iPhone. Altho

Apple is reportedly mulling higher prices for iPhones released this fall and is weighing product updates that could be cited as causing the price hikes rather than tariffs.

Apple's announcement of a sci-fi like brain computing interface shows that the company still has its eye on cutting edge innovation. But it also highlights the challenge weighing on the company's day-to-day business.

Apple adds support for brain-computer interfaces (BCIs) to iOS, iPadOS, and visionOS. It's currently working with startup Synchron to test it on patients.

Apple is working on a way for people with physical disabilities to control devices with their thoughts. On Tuesday, the tech giant announced a partnership with brain-computer interface (BCI) company Synchron that's developing an implantable device with electrodes that read brain signals.