As part of CEO Brian Niccol's Back to Starbucks plan, the company is making changes to get loyal customers back in the door.

Beginning Monday, several policies are returning to Starbucks’ locations in United States and Canada — part of CEO Brian ...

Encouraging customers to stick around — if they’re paying — is among changes introduced by new CEO Brian Niccol to reverse ...

His substantial pay package, which detailed in a recent securities filing with the SEC, includes buyouts of Chipotle Mexican Grill shares.

The Seattle-based coffee giant is changing how it serves customers. On Monday expect to see the return mugs and the condiment ...

Niccol, who was earlier the CEO of Chipotle, joined Starbucks in September 2024. He was granted a $5 million sign-on bonus ...

Starbucks is set to report its fourth straight quarter of comparable sales decline on Tuesday, in what could be another blow ...

Starbucks (NASDAQ: SBUX) has granted its new Chief Executive Officer (CEO), Brian Niccol, an astonishing $96 million for his ...

Starbucks spent more than $72,000 on Niccol's controversial commute from his California home to the company's Seattle ...

Starbucks is about to make visitors buy something to use the bathroom or get free water. Some workers say the plans might not ...