Starbucks new CEO hires fellow Chipotle exec. to lead branding
Starbucks (SBUX) appoints Tressie Lieberman, a former Chipotle (CMG) executive, as chief brand officer under new CEO Brian Niccol. Read more here.
Starbucks Hires Chipotle Alum as New Global Chief Brand Officer
A few months after joining Starbucks as its new CEO, Brian Niccol has brought his first Chipotle alum over to the new executive team, according to reports from Yahoo and others. Tressie Lieberman worked alongside Niccol from 2018 to 2023,
Starbucks appoints ex-Chipotle exec as first global chief brand officer
Tressie Lieberman joins the coffee chain as part of new CEO Brian Niccol’s marketing overhaul, which also includes a recent agency appointment.
Starbucks plucks Yahoo's CMO to be its new chief brand officer
Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.
Starbucks appoints Tressie Lieberman global chief brand officer
Starbucks has appointed Tressie Lieberman as its new global chief brand officer from 4 November 2024. Lieberman had worked alongside new Starbucks chairman and CEO Brian Niccol when they were both at Chipotle Mexican Grill,
Starbucks taps former Chipotle executive as global chief brand officer
In his first week on the job, CEO Brian Niccol said improved the company's branding was one of his four priorities to turn around the U.S. business.
Starbucks (NASDAQ:SBUX) Appoints New Global Brand Chief
Starbucks ($SBUX) has appointed a new global brand chief as incoming CEO Brian Niccol shakes up the retail coffee chain. Starbucks has named
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Tressie Lieberman to Help ‘Reintroduce Starbucks to the World’
Just as he did in his early tenure with Chipotle, when he referred to the brand as “invisible,” new CEO Brian Niccol wants to ...
Starbucks new CEO Brian Niccol to cut back on discounts and coffee promotions
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Starbucks Quietly Made a Big Change That You May Not Have Even Noticed. You’ll Either Love It or Hate It
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Just when investors were expecting the restaurant to keep up with its strong trajectory, CEO Brian Niccol announced his ...
Starbucks Names New Head Of Branding
Starbucks (SBUX) has named a new head of global branding to help revive the struggling coffee chain. Tressie Lieberman will ...