Gwyneth Paltrow reportedly had a valid reason for taking up the role of “temporary spokesperson” at Astronomer. Her appearance in the viral ad clip came after the viral kiss cam involving the company’s former CEO Andy Byron and then-HR executive Kristin Cabot at Coldplay’s concert.

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

For those keeping up with the Astronomer x Coldplay kiss-cam saga, a new (read: unexpected) update has broken the internet overnight. Gwyneth Paltrow—who, as we all know, is frontman Chris Martin's ex—has become Astronomer's “temporary spokesperson,” appearing in a new corporate-style video for the DataOps company.