For Jason and Travis, this shift is massive. Before the singer's appearance, New Heights was known for its football analysis that appealed to NFL diehards. Now, it has the kind of crossover appeal most media execs dream about. Swift brought her loyal fanbase, and suddenly, the podcast isn’t just a sports show anymore. It’s a cultural event.

Taylor Swift did what she does best this week by breaking the internet with the announcement of a new album. But this time she did it with the help of Kansas City Chiefs star Travis Kelce, her boyfriend of nearly two years.

The pop superstar gave a rare look inside her romance with Travis Kelce during her tell-all appearance on his podcast, 'New Heights'