Although LG is likely to introduce its 2025 lineup at CES in a few short weeks, the B4 is likely going to remain a bargain, especially at this price. You don’t get the same brightness levels or performance speeds as LG’s flagship C4 or G4 — the B4 lacks the AI-focused a11 processor found in the latter — but it provides all the core benefits you’d expect from an OLED panel.

You really can order LG’s remarkable 77-inch now you see it, now you don’t TV — but only those with very deep pockets need apply.

Surely one of the best TV deals this year has just landed at Best Buy and we’re in awe of the size of the TVs you can buy at an incredible price these days. Today, you can buy the LG C3 77-inch OLED TV at Best Buy for $1,499.99 (was $2,299.99).