Are you a print subscriber? Activate your account. By Erika Wheless - 8 min 19 sec ago By Brian Bonilla - 8 min 19 sec ago By ...

Amazon revealed a “complete overhaul” of its demand-side platform after giving the ad tech platform what it hopes is a better ...

Korean fried chicken chain Bonchon is betting on Gen Z’s love of unique food experiences by hiring Carson+Doyle, an agency ...

Hi-Chew is getting in on the brand mascot resurgence. The Japanese candy brand has introduced a new character named Chewbie to resonate with Gen Z, drive sales and make it easier ...

Among today’s new campaigns, we have an interesting Google Maps project that ties into the Sony Pictures film “Here”; an organ donation campaign that removes the heart from “I❤️NY”; and a French ...

In principal-based buying, a media agency functions as a principal, unlike its traditional role as an agent. Such agencies say the approach can increase efficiency for clients, offering greater ...

California Pizza Kitchen has announced a new agency roster, with Iris Worldwide as creative and social agency of record. Push will oversee special projects and extensions, while Acadia, which has been ...

Gen Z has sparked change in the advertising industry, including by urging brands to uphold their values and move with authenticity. Gen Zers are also transforming the traditional corporate career ...

Holding back dollars and declines in custom content among impacts of political pressure on investment in diverse-owned media.

Sam’s Club launched its collection with Remi Bader as a growing number of Gen Zers become members of the warehouse chain.

Behind the rise is a reappreciation that marketing is a company’s No. 1 business driver. As CMOs reclaim their role as the ...

Shein is airing its first campaign with real customers as it tries to attract shoppers ahead of the holiday season.