Amazon revealed a “complete overhaul” of its demand-side platform after giving the ad tech platform what it hopes is a better ...

Among today’s new campaigns, we have an interesting Google Maps project that ties into the Sony Pictures film “Here”; an organ donation campaign that removes the heart from “I❤️NY”; and a French ...

Arnold’s ‘Worth the Wait’ campaign likens the process of forging a natural gem to that of finding a life partner ...

The modern AOR must be ambidextrous, capable of operating in blue-sky territory while simultaneously employing a scientific, ...

In charge was a chef named René Ortiz. His career trajectory seemed like the kind of thing I could aspire to. René had cut ...

Shein is airing its first campaign with real customers as it tries to attract shoppers ahead of the holiday season.

This year’s marketing job market has been defined by inconsistency. Employment in advertising, PR and related services has ...

Behind the rise is a reappreciation that marketing is a company’s No. 1 business driver. As CMOs reclaim their role as the ...

Sam’s Club launched its collection with Remi Bader as a growing number of Gen Zers become members of the warehouse chain.

Here are the variables driving Black consumer spending on beauty brands, according to a new Ad Age-Harris Poll.

NBCUniversal is restructuring its ad sales team with an emphasis on merging its Olympics and broader sports sales teams, as ...

Are you a print subscriber? Activate your account. By Parker Herren - 10 min 20 sec ago By Bradley Johnson - 29 min 35 sec ago By Tim Nudd - 1 hour 52 min ago By Jon Springer - 4 hours 22 min ago ...