The new version of Agentforce adds a pre-built skills library, Slack integration, a more powerful reasoning engine and an agent testing center.

Big changes in the search and discovery process and the growth of retail media are critical trends, says Criteo. And CTV is going to join them.

Your view of what’s possible with AI will be shaped by your own experimentation. You just need to find the time to make it happen.

There are things that go wrong with any big project and there are things that go wrong with CDPs. Let's plan to avoid those ...

Artificial intelligence can now lie intentionally. Researchers call this "faking alignment" perhaps because calling it lying ...

In this tutorial, I’ll show you how to harness large language models (LLMs) to elevate your targeting strategies. I’ll walk you through a powerful “meta-prompting” technique that helps you craft ...

Gen Z demands authentic, sustainable and community-driven marketing. Here’s how brands can meet them where they are.

The explosion of data has raised the stakes for marketers. Customers now expect campaigns tailored to their needs, and businesses can no longer afford to operate on guesswork. AI-powered marketing ...

Consumers aren’t just using their phones to research products they see on TV, they’re using them to make purchases.

Gartner research shows that consumers are coming to regard thrift as an aspirational virtue, openly resisting consumerism for ...