This reshuffle, announced by CEO Pichai, signals a strategic shift in AI and ads, with head of Search and ads, Prabhakar Raghavan moving to Chief Technologist.

Google is changing how PMax and Standard Shopping campaigns compete, requiring advertisers to adjust strategies during this holiday shopping season.

The "Request Competitive Quotes" button in Google Local Services Ads is cause for concern due to potential hidden costs and a lack of clarity.

Discover sustainable SEO strategies to achieve higher rankings, attract quality leads, and secure more signed cases. Network with top legal SEO experts to grow your practice.

The new EU legislation challenges Google’s search dominance. Learn how it promotes fair competition and what it means for SEO.

Google's new Video ad experiment tool simplifies A/B testing, allowing advertisers to easily test creative variations and quickly gather results.

Microsoft announced a number of new features for Bing Webmaster Tools including a new recommendations section, 16 months of data (up from six months) and a limited private preview of Copilot.

Google Ads API v18 introduces enhanced tools and features that give advertisers more control over campaign optimization and performance tracking.

They’re mastering the YouTube “triple threat” of Feed, Shorts and Skippable Ads. Using this strategy can help your brand stand out and win over consumers in the busy digital marketplace. In this ...

LinkedIn expands its ad offerings with new video options and enhanced automated campaigns, streamlining the ad creation process for marketers.

The new AI-powered Google Shopping update comes with features like dynamic filters, virtual try-ons and personalized homefeeds and deals.

Google's helpful content update has been challenging for many websites – but redefining it could lead to recovery and improvement.