Alienware and Twitch executives behind the activation discuss their strategic marketing goals, the inspiration behind the ...

In this Q&A, Dave Mead, co-founder and chief marketing officer at sparkling water brand Rambler discusses the brand’s growth, ...

Experiential marketing success at Cheez-It combines a "relevant behavior” of its target audience with an absurd, irresistible ...

The 2025 DPAA Global Video Everywhere Summit, which took place Oct. 14 at New York City’s Pier Sixty, gathered approximately ...

Google unveils Gemini Enterprise, an AI-powered conversational platform for businesses that use Google Cloud. Gap, Gordon ...

Wayfair’s VP of merchandising shares the strategy behind Wayfair's national store expansion plans and how a large store fuels ...

In a new survey, 85% of B2B marketing decision makers said their company is actively investing in AI to lead the ...

After serving as an advisor to the company for several years, Jennifer Betka has stepped into the Chief Marketing Officer role at Rinse, a tech-enabled laundry and dry cleaning delivery service ...

The CPG giant refreshed its corporate logo to attract strong talent and keep employees engaged. Consumer packaged goods brand Colgate-Palmolive needed to refresh its corporate logo and identity, which ...

U.S. online holiday sales for the 2025 season will reach $253.4 billion, a 5.3% year-over-year increase, Adobe Analytics projects. Themes that will define the 2025 holiday shopping season include ...

A retailer’s on-site search box is where shoppers are communicating exactly what they want. And that is a powerful and underutilized tool, said Michelle Goad, Chief Digital Officer at Athleta, at the ...