The company defines a brand as “a promise wrapped in an experience inside a memory,” explains President of Marketing Shakir Moin.

TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency ...

Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while digital ad sales will increase.

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...