Respondents believe they could see an average 33% ROI increase by having data standards strategies, per a report from Advertiser Perceptions.

Executives spoke during Advertising Week about how the companies are working to engage audiences around cultural moments beyond just ads.

Strong customer relationships are table stakes. Marigold's brand rankings report highlights 200 brands across personalization, loyalty and omnichannel experiences.

Hi-Chew, the chewy candy that hails from Japan and has found a following in the U.S. with Gen Z and millennial consumers, introduced a mascot named Chewbie as part of a larger marketing push, ...

Yum Brands chain Taco Bell will introduce a new sauce packet, Disha Hot sauce, that is inspired by musician Omar Apollo's family recipe, per a press release. The sauce will be available for Taco Bell ...

Jessica Padula discussed acting like a luxury brand and how to navigate growing ESG backlash at Advertising Week New York.

While a new report shows all social media platforms have value for brands, there is no one-size-fits-all strategy for driving engagement.

At Advertising Week, the Pernod Ricard brand explained how it teamed with Warner Bros. Discovery to break through the “sea of sameness” in its category.

Incremental, a leading provider of neutral retail media measurement, today announced a global partnership with Skai, the leading omnichannel advertising platform specializing in walled garden media.

Refining media strategy is especially critical for a holiday that lands just before the U.S. elections, executives said at Advertising Week.

Mike Petrella, the managing director of strategic partnerships for the airline industry’s first media network, shared lessons learned during its quick ramp up.