With the year drawing to a close, agency leaders give us their key takeaways from 2024. In this installment of Agency Advice, ...

From immersive experiences, to culinary connoisseurship and a IYKYK cocktail culture, Bacardi Limited’s Cocktail Trends ...

Since I joined The Drum in June, the design industry has been hurtling along at its usual breakneck pace and, as is tradition ...

Jane Fonda revives her aerobics legacy for a new generation in Meta Quest’s VR fitness campaign. Combining nostalgic 1980s ...

The barriers of entry to becoming an influencer are dropping, while how we think of influencers is changing, says Daria ...

Instagram head Adam Mosseri on Thursday teased new genAI video features. Could this represent the beginning of more advanced ...

Customer journeys blend digital and real-world experience. Dan Pike at ADM Group explains how brands can make the most of ...

The ad, which builds on the dating app’s ‘No Ordinary Love’ anthology, was created by the creative collective Birthday.

With the return of Chinese tourists, they are gradually reshaping the travel landscape and fostering economic rejuvenation.

This year, brands had to grapple with culture war politics, find ways to cut costs using AI and think up new ways to ...

Themes this year include truth bombs, sports teams and subtle digs at digital fads from shops such as Isobel, BMB and Atomic ...

Lunch with Lynn, anyone? Jaywing’s Becca Tredget says that, with brands seeing considerable success in 2024, next year ...