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  1. MULTICHANNEL Definition & Meaning - Merriam-Webster

    The meaning of MULTICHANNEL is having, involving, or affecting more than one channel; specifically : having or using more than one path along which information (such as data or music) may travel in …

  2. Omnichannel vs. Multichannel: Key Differences (2024) - Shopify

    Oct 12, 2024 · Multichannel refers to the use of more than one channel for marketing or customer support, whereas cross-channel emphasizes the integration and coordination of these channels to …

  3. Multichannel marketing - Wikipedia

    Multichannel marketing is the blending of different distribution and promotional channels for the purpose of marketing. Distribution channels include a retail storefront, a website, or a mail-order catalogue.

  4. Omnichannel vs Multichannel: Understand the Differences

    What is a multichannel approach? Businesses that opt for a multichannel approach to marketing focus on being present where their customers are most likely to interact with them. However, they won’t …

  5. Multichannel Marketing: What It Is and How to Do It Well

    Dec 3, 2024 · Multichannel marketing refers to engaging customers across multiple independent channels, with each operating independently of the others. The primary focus is to maximize reach …

  6. What is multichannel marketing? - braze.com

    Jun 3, 2025 · What is multichannel marketing? Multichannel marketing refers to the practice of using multiple independent channels to reach and engage customers. These channels can include email, …

  7. What Is Multichannel Marketing? | Definition from TechTarget

    Sep 6, 2024 · Multichannel marketing refers to the practice of companies interacting with customers via multiple direct and indirect channels to sell them goods and services.

  8. Omnichannel vs. Multichannel Marketing: What’s the Difference?

    Nov 25, 2025 · Multichannel (meaning many channels) marketing involves using multiple, independent touchpoints like websites, social media, email, mobile apps and even physical stores to engage your …

  9. Multichannel vs Omnichannel: 4 Key Differences [Jan 2026 ]

    Multichannel vs Omnichannel: While omnichannel provides a holistic customer experience across all channels, multichannel offers multiple ways to reach customers.

  10. Omnichannel vs. multichannel marketing: Choosing the right strategy

    Oct 17, 2025 · Compare omnichannel vs multichannel marketing. Explore benefits, disadvantages, and examples to decide which strategy fits your business best.